We all make the Games

I have always enjoyed watching, reading Advertisements that it sometimes makes people around me wonder how I can get sold by an Ad! I do have another post talking about the same. It's amazing as to how creative people can be about getting a message across, just by a few words, the correct picture, that it stays imprinted in your mind.

These days in London with all the Olympic buzz, there of course is a lot of advertising by the main sponsors- now! Why would they leave a chance like this when they have paid all that money to show their names!

The one which stands out and no surprises here is that of Mc Donald's. They have at least 20 different posters which collectively create the punch line 'We all make the games'. They have included the common man and have highlighted how the audience makes a huge part of the show. It displays how an individual would react to an event, would show an emotion of an occasion and how expressions can change for a win, a loss, a competition, a battle which is all a part of the sport.

I would love to have all the pictures to put up here. But here's a few to highlight what I am talking about, plan to update this if I can get hold of more.....

Google Logos

From the past few days (At least a week), Google has the logo of the Winter Olympics at Vancouver - it's a different one everyday but all based on a dull grayish green theme. Today it's back to the colourful one - the standard Google Logo.

Don't know why it bothered me! but I hated to see the dull logos everyday I logged in and today when I opened Google I thought - Thank God! The dull ones are done.

Strange how these little things actually make a difference to me!

For memories sake - Dull Logos!

The (Not so) Mad world of Ads

Strange as it may seem....I have been remembering something today... the advertisements on Indian radio and television. Sometimes, more than the actual programmes, I used to enjoy the adverts more and many a times was caught humming or singing them by family and friends...

On school days, part of the usual rush with the morning chores was the All India Radio giving us company and a tune to start the day. I don't remember the shows aired, or the news narrated, but do remember the advertisements in between.

We used to watch the serials every evening on TV…. some really nice ones were Udaan,Oshin, Mungeri Lal kay haseen sapnay, Ham panchi ek dhal ke and a few others...No matter what we watched or listened to, whether it was long hours of cricket matches, or the only movie that used to come on Sunday evenings or the 9'o clock News or anything...I very distinctly remember the advertisements aired in between....

A few that I remember very well are Chal meri Luna, Vicco turmeric ….nahi cosmetic, buland bharat ki bhuland tasveer… ..hamara Bajaj (remains one of my favourite tunes), hajmola sir (so funny!), Liril ads-Never wanted to use this soap though....remember my brother and me naming it ajji's soap(grandma's soap), Dabar amla kesh thail, How can I miss out the taste of India..Amul, swaad bare shakti bare…. parle G, washing powder Nirma, kurrum kurrum.. Lijjat papad, Cadburys... love the song, Fevicol ka jod, Natraj pencil- don't remember using anything other than the pencil with red and black vertical lines.

I have always thought that ads are such creative works...they need to get the point across in just about 30 seconds...I think that's amazing! Of late….of course, many of us might avoid watching movies on TV as a 3 hour movie would end up being 4-4.5hours with all the ads...Some ads of the 2000's that I liked were the Airtel ad (with A R Rahman's tune), the Hutch Ad, well…. the ad's with the cricketers.. Rahul Dravid's Pepsi, Aamir khan, Aishwarya Rai, Hrithik Roshan, Shah Rukh Khan in Coke & Pepsi ads....the main difference I find in the ads now a days to the ads before were that the older ads concentrated a lot on family, society and India as a whole...we do have them today... but the feelings don't seem very strong..

If you are someone who enjoyed something similar to what I have written…. just you tube Indian Ads and it will take you back to those days... atleast for a few moments...