I wonder whether this is a concept of the western world...To have mother's days & fathers' days and valentine's days and so on....The opinionated mind of mine has of course accepted this a very long time ago. In fact I have also planned a card, a gift or even a meal on such 'created' occasions for the loved ones
On one of the routine commutes on the public Transport, having grabbed the daily local, flipping through the various day to day stories, i had noticed a few interesting days like these......had never heard of them before this and it makes me wonder who came up with such ideas or perhaps call it a campaign.
With the start of summer, ‘at least, as they say it here’....there was this national 'Ice Cream week'......didn't see any change in the way things worked, however there was a ‘HMS Flake 99’....ice cream boat on the river Thames - reminded me of the snack boat on the Ooty lake.
Then there was the UK Spa Fortnight ... I see it as a fantastic way to advertise the world of beauty therapy, feel pampered, look after yourself business!
Some others on a more recognisable note, This month also marks the official birthday of queen Elizabeth II and the official – 90th birthday of her husband Prince Phillip On the other scale of things the Summer Solstice or the longest day of the year.
Though one side of me wonders how the day of this and the week of that is devised and how it makes people fall for 'many a times' a created hype, the other side of me thinks it gives some people something to do, it gives the creative ad agencies some money and employment to those involved in the creation of the concept, the various other companies, their business and for someone like me a thought process.....